Busness Simulation BO-Cash, Posibilities of the Coach within the Business Management Simulation

Possibilities of the Simulation Administrator

One of the main targets while the development of BO-Cash was, to avoid any hidden configuration parameters. All of them are shown for the administrator and can be changed for every group or company during the simulation. As well as the configuration of the company, the characteristics for the products and markets are variable and can be changed at any time. As a result, it is possible to calculate all result by hand.

The second target was, to make it easy for the administration to control the simulation. The system is preconfigured with a usable initial situation, so that the administrator need only to finalize the periods. Nevertheless, the administrator has the total control over the simulation.

Ill.1 Main Window for the market calculation

As far as needed, the administrator can change the settings, i.e. the elasticity or the saturation as well as the weightiness of the different marketing instruments. Therefore the administrator is able, to adjust the simulation to a real situation.

Ill. 2: Settings for the product and market characteristics

By changing die percentages for the "Sales-effects" you can adjust the dynamic efficiency for the four instruments. That means that you can restrict the efficiency to the current period or to expand to to future period. In that way, the efficiency will have a time lag as can experienced at the real markets.

Ill. 3: Time dynamic influence of the market activities

Ill. 3 shows, that the instrument "prices" will have an influence only to the current period. In contrast the influence of the "Advertising" is only 30% for the current period, but 30% in the next period and another 40% in the three periods after.

Additionally to the possibilities to change the market behaviour, the administrator can see and change all other values at any time, which have any influence to results of the participants. You can define learning and experience curves, changes of personnel costs or productivity, one time events like invitations to bid and a lot of more other factors.

To control the complexity, the administrator can decide, which parts of the simulation should be shown to the participants. Therefore the simulation can be started in a very simple way and gets more and more complex during the simulation.

Abb. 4: Adjustment of the complexity

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